Brand & Digital Design

Design that makes
brands unforgettable.

Strategic branding, digital design and visual identity crafted to position your brand with precision and intent.

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What I Do

Design with purpose,
built to last.

From visual identity to digital experiences — every element crafted with intention to build brands that endure.

01
Brand & Visual Identity
A complete brand system built to make your business unmistakable — delivered as a cohesive, fully considered package.
  • Logo design & brand mark
  • Typography & colour systems
  • Brand guidelines document
  • Stationery & business collateral
  • Signage & print-ready files
  • Social media & promotional assets
02
Web Design & Development
Strategy, design and build — a full-service package from concept through to a live, polished website.
  • UX strategy & wireframing
  • Visual design & UI system
  • Responsive build & development
  • Micro-interactions & animations
  • CMS integration & handoff
  • Performance & SEO foundation
How It Works

A deliberate process
from brief to launch.

Every project follows a clear, collaborative framework — designed to eliminate guesswork, build trust, and deliver work that's considered at every stage. Two distinct tracks, each tailored to the discipline.

Brand & Visual Identity
01 — Discovery
Brand Brief & Audit
We begin with a deep-dive into your business — your audience, competitors, values and ambitions. Existing brand materials are reviewed and a clear creative brief is established.
02 — Strategy
Positioning & Direction
A brand positioning document defines your tone of voice, visual language direction and strategic differentiation. Two or three distinct creative directions are explored and presented.
03 — Design
Identity Design
Logo marks, wordmarks, colour palettes, typography systems and visual language are developed. Each element is refined through structured rounds of feedback until the system feels complete and consistent.
04 — Production
Collateral & Rollout
The approved identity is applied across all touchpoints — stationery, signage, print, digital templates and social assets — all production-ready and packaged for immediate use.
05 — Handoff
Brand Guidelines & Assets
A comprehensive brand guidelines document is delivered alongside all source files, font licences and export packages — everything needed to maintain the brand independently.
Web Design & Development
01 — Discovery
Goals & Scope
We map out your business objectives, target audience, site structure and technical requirements. A detailed scope document and project timeline are agreed before any design begins.
02 — UX Strategy
Wireframes & Architecture
Sitemap, user flows and low-fidelity wireframes establish structure and hierarchy before any visual decisions are made. Content strategy and copywriting direction are defined at this stage.
03 — UI Design
Visual Design & Prototyping
High-fidelity page designs are crafted in Figma — typography, colour, layout, component library and interaction states. A clickable prototype is shared for review before development begins.
04 — Development
Build & Integration
The approved designs are built into a fully responsive, performant website. Micro-interactions, animations, CMS integration and third-party tools are wired up and rigorously tested across devices.
05 — Launch
QA, Launch & Handoff
Final QA, performance checks and SEO foundation are completed. The site goes live, and a full handoff session ensures you're confident managing and updating everything independently.
Selected Work

Projects

A curated selection of brand and design projects across diverse industries.

Legion Branch 92
Legion Branch 92 Web Design
Web Design
Legion Branch 92
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Built On Salt Spring
SSIBCA Branding • Web Design
Branding • Web Design
Built On Salt Spring
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Obsidian Maison
Obsidian Maison Branding
Brand Identity · Luxury
Obsidian Maison
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Nexus 3D Printing
Nexus 3D Printing Signage
Brand Identity · Signage · Print
Nexus 3D Printing
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Disco Dream
Disco Dream Event Design
Event Branding · Print · Tickets
Disco Dream
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Terra Project
Terra Project Web Design
Brand Strategy · Web Design
Terra Project
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Byte Mart
Byte Mart Web Design
Web Design · Brand · E-Commerce
Byte Mart
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Urban Farming App
Urban Farm App UI
UI Design · Mobile Application
Urban Farming App
View Project
8+ Years of
Experience
About

Design is how I think.

I'm Ian Fraser — a brand and digital designer based in Vancouver, Canada, working with businesses that care about how they present themselves to the world. I specialise in building brands from the ground up and translating them into considered digital experiences.

With over eight years in the industry, I've worked across retail, hospitality, technology, and the built environment — bringing the same level of rigour and creative intent to every project regardless of scale.

I believe the best design is invisible in the right way: it communicates clearly, builds trust instinctively, and holds up long after the initial excitement has faded.

Disciplines & Tools
Brand Identity Visual Design Web Design UI / UX Typography Print & Packaging Figma Adobe Suite Framer Webflow HTML / CSS
FAQ

Frequently asked questions

What services do you offer?
I focus on two things and do them well: brand identity and web design & development — from logos and complete visual systems to fully built, responsive websites. See the Services section for the full breakdown.
What's your design process like?
It's collaborative and structured — discovery, strategy, design, then delivery — so you always know what's happening and what's next. You can see the full step-by-step in the Process section above.
What do you need from me to get started?
Just a sense of what you want to achieve, a rough timeline, and any budget guidance. Drop that in the contact form and I'll follow up to book a kickoff call.
Get in Touch

Let's build something remarkable.

Whether you have a brief ready or are still shaping an idea — I'd love to hear about your project.

Email ianfraserdesign@gmail.com
Location Available worldwide