Byte Mart

The objectives of this project are to provide Byte Mart a modern brand identity, attract a specific market, and create effective marketing materials. Byte Mart appeals to computer engineers, gamers, and business owners who are looking for the latest technology.

The design concept of Byte Mart represents a modern approach to a electronics store, utilizing design elements to reflect the circuitry used in technology. The colour palette uses blue and white conveys a modern, tech-focused vibe, aligning with the brand's forward-thinking identity. The font DJR Forma Micro helps defines the brands modern aesthetic. By integrating these elements consistently across all materials, Byte Mart establishes a cohesive and visually compelling brand presence.

The process involves developing a brand identity, website design, and creating marketing assets to effectively communicate the brand's message. Geometric shapes, modern colour palette and typography, consideration of the target audience, and utilization of Illustrator, Photoshop and Figma were key design decisions made to align with the project objectives and effectively convey the brand's identity and values.

The design decisions implemented for Byte Mart were effective by establishing a cohesive brand identity, appealing to the target audience, and communicating the brand's values and offerings clearly and effectively. The Byte Mart demonstrates a modern approach to brand identity through design thinking and visual problem solving to align the design choices with the project objectives, target audience to effectively communicate the brand's message and showcase skills used.