Disco Dream

The objectives of this project are to provide Disco Dream Music Festival a brand identity, attract a specific market, and create effective marketing materials. Disco Dream appeals to party goers, disco lovers, and people that love to dance who are looking for the best music festival to attend.

The design concept of Disco Dream represents a modern approach to a disco music festival, utilizing design elements to reflect the groovy vibe from the 70's. The colour palette uses blue, orange, pink, purple and yellow to convey that groovy vibe, aligning with the brand's modern 70's identity. The font Retro Star helps defines the brands aesthetic. By integrating these elements consistently across all materials, Disco Dream establishes a cohesive and visually compelling brand presence.

The process involves employing a unique brand identity, utilizing advanced software skills, and creating comprehensive marketing assets to effectively communicate the brand's message. Organic shapes, groovy colour palette and typography, consideration of the target audience, and utilization of illustrator and photoshop were key design decisions made to align with the project objectives and effectively convey the brand's identity.

The design decisions implemented for Disco Dream were effective by establishing a cohesive brand identity, appealing to the target audience, and communicating the brand's values and offerings clearly and effectively. Disco Dream demonstrates a strategic approach to brand identity through design thinking and visual problem solving to align the design choices with the project objectives, target audience to effectively communicate the brand's message and showcase skills used.