Obsidian Maison

The objectives of this project were to design a unique brand identity for a bespoke interior design brand and create effective marketing materials. Obsidian Maison appeals to individuals who want to elevate their living space through thoughtfully curated bespoke designs.

The design concept of Obsidian Maison represents a modern approach to sustainable living, utilizing modern and natural elements to reflect the design of the brand. The colour palette uses purples and off whites to convey a luxury vibe, aligning with the brand's focus on curated interiors. The font fields helps defines the brand's modern aesthetic. By integrating these elements consistently across all materials, Obsidian Maison establishes a cohesive and visually compelling brand identity.

The process involves developing a brand identity, website design, and creating marketing assets to effectively communicate the brand's message. Organic poly shapes, modern colour palette and typography, consideration of the target audience, and utilization of Illustrator, Photoshop and Figma were key design decisions made to align with the project objectives and effectively convey the brand's identity and values.

The design decisions implemented for Obsidian Maison were effective by establishing a cohesive redesigned brand identity, and communicating the brands luxury feeling. The Obsidian Maison rationale demonstrates a strategic approach to brand identity through design thinking and visual problem solving to align the design choices with the project objectives, and target audience to effectively communicate the brand's message and showcase skills used.