Terra Project

The objectives of this project were to provide Terra Project with a website, branding, and create effective marketing materials. Terra Project appeals to individuals and businesses who are looking for sustainable solutions.

The design concept of Terra Project represents a modern approach to sustainable living, utilizing modern and natural elements to reflect the nature of the website and brand. The colour palette uses blues, greens and greys to convey a fresh modern vibe, aligning with the brand's focus on sustainability. The font  Cubano and Montserrat helps defines the brand's modern aesthetic. By integrating these elements consistently across all materials, Terra Project establishes a cohesive and visually compelling brand presence.

The process involves designing a website, developing a brand identity, and creating marketing assets to communicate the brand's message effectively. Sustainable inspired imagery, natural elements, modern colour palettes and typography, and utilization of Figma, Illustrator and Photoshop were key design decisions made to align with the project objectives and effectively convey the brand's identity.

The design decisions implemented for Terra Project were effective by establishing a cohesive brand identity, and communicating the brand's values and offerings clearly and effectively. The Terra Project demonstrates a sustainable approach to website design and brand identity through design thinking and visual problem solving to align the design choices with the project objectives to effectively communicate the brand's message and showcase skills used.