Urban Garden

The objectives of this academic project were to redesign the UI and branding of an urban gardening app and  create effective marketing materials. Urban Garden app appeals to individuals who want to learn about growing food and how to manage it through an app.

The design concept of Urban Garden represents a modern approach to sustainable living, utilizing modern and natural elements to reflect the nature of the UI design and brand. The colour palette uses greens, greys and white to convey a fresh clean vibe, aligning with the brand's focus on sustainability. The font Inter helps defines the brand's modern aesthetic. By integrating these elements consistently across all materials, Urban Garden establishes a cohesive and visually compelling UI Design.

The process involved employing a UI redesign, developing a logo, utilizing software skills in Figma, Illustrator and Photoshop, and creating comprehensive marketing assets to communicate the brand's message effectively. A Sans Serif for the logo with, natural elements, modern colour palette and typography, and utilization of Figma, Illustrator and Photoshop were key design decisions made to align with the project objectives and effectively convey the brand's identity and values.

The design decisions implemented for Urban Garden were effective by establishing a cohesive redesigned brand identity, and communicating the apps clean modern UI. The Urban Garden rationale demonstrates a strategic approach to brand identity through design thinking and visual problem solving to align the design choices with the project objectives, and target audience to effectively communicate the brand's message and showcase skills used.